If you’re spending a decent amount of time researching blog topics, creating great content, and keeping your blog up to date, you’re going to want as many people as possible to read it. There is nothing more stressful or disappointing than thinking you created an awesome batch of blog posts just to find that no one is visiting your website to read them.
Increasing your blog traffic doesn’t need to be difficult or time consuming. There are actually a few practical things you can do to get a better group of people visiting your blog. Here are some great tips for increasing your blog traffic:
1. Creating Viral Content
Everyone wants to create viral content, but that’s because the benefits of a totally sharable post can boost a blog’s success exponentially. To create a good viral post, you need to understand the necessary components of a viral blog post.
To begin creating a viral post, you need an awesome idea. This is probably the most difficult part of creating a blog post that is able to go viral, but it is the most necessary.
Once you have your post idea, develop an attention-grabbing headline. Your headline needs to tell your readers exactly why they need to read your post or what they are missing if they choose to pass the post by. Keep your headlines interesting but just vague enough that they need to read the post to get all the details.
Finally, create content that is long enough to really give the details the reader is looking for. Cover all the basis and leave them so satisfied with your response they need to share with their friends. If you can handle these three components, you’ve got yourself a viral blog post.
2. Get Sharing!
Social media is a huge factor in the success of a blog. If you aren’t alerting your friends, family, and followers that you’ve uploaded new content to your blog, you’re going to have a difficult time seeing visitors to your page.
Every time you post a new article, send out a status telling everyone that you’ve just uploaded a new blog post. Create a message that is enticing to your followers and makes them want to click through to read your content.
If you want to see retweets and shares of your posts, you’ll need to do some retweeting and sharing of other blogs your follow. If you help other bloggers get a little more traffic, they are more likely to help you back.
3. Build Relationships and a Community
The blogging world is like a community to those in it. High profile bloggers are friends with other high profile bloggers, and they’re able to push their blogging friend’s content to their huge audience of followers.
If you want to find success for your blog, you need to create relationships with other bloggers in your area. You can ask your blogger friends to help share your posts on their social media pages or otherwise push their fan base in your direction.
It isn’t difficult to create blogging relationships as long as you’re targeting the right individuals. If you’re just starting out, it doesn’t make sense to head after the leader of your niche. Find someone on an equal level to you, or find a way to provide benefit to those above you. Either way, you need to remember that the relationship is essentially a business deal. If you can’t provide benefit to their blog, they probably aren’t going to want to help you out.
4. Guest Posting
Guest posting is one of the best ways to increase your blog’s traffic. Through posting a strong, thoughtful blog post on a more popular blog, you’re showing the blog’s following that you are a reputable source. Furthermore, big bloggers love guest blogging as a way to keep their blog up to date without having to do the work.
Secure guest blogging spots by reaching out to bloggers in your niche. Be sure that they are in your space, or at least in a space with enough of the same audience. The big bloggers won’t want to share information that is off their brand, and if you’re going to be pushing a blogger’s audience towards your specific page, you want them to find benefit in what you can provide.
When you’ve finished a guest post, share the post on your own social media platforms and ask the posting blog to share for you as well.
5. Optimize Old Posts
For another way to gain more attention, check your old posts for consistency with your new SEO strategy. It’s likely that many of your posts didn’t optimize the same keywords or provide the same direction of information that you’re trying to share now.
Go through and make minor changes to the content to appeal more to today’s audience. This means removing irrelevant keywords or restructuring details and statistics so they match recent studies.
When you’ve updated an old post, there is nothing wrong with sharing it on social media again. Let your followers know it is a new and improved article, so even if they read it the first time, they can probably find some benefit within its contents. This can push new followers to content they may have missed the first time, or remind old followers of your blog and the great information they found before.
There are a number of different ways to increase the traffic on your blog, and many of them will take trial and error. While there are some staples to developing a loyal blog following, what works for one blogger may not work for the next.
Consider these practical tips and adjust them so they work for you and your blog. If you’ve already tried a few of these tips without any results, try a new approach or target new bloggers or keywords to increase your blog traffic. There are people out there who are interested in reading your blog, you just need to find them.